Product marketing manager prepares the go-to-market strategy for the product considering inputs from the overall product strategy. The GTM strategy can be developed using a combination of the standard marketing mix of product, price, place and promotion.

The steps in defining GTM strategy include;

• Have a well defined value proposition and positioning for the product (typically part of product strategy).
• Select the segments of target market/customers and identify the channels and methods to approach them.
• Prepare plan of approach document.

Product Marketing Manager in collaboration with Product Strategist/head shall decide the different methods/channels for GTM.

Roles & Responsibilities:

Trigger/Entry Criteria:

Product Strategist/Head shall send request for preparation of go-to-market strategy to Product marketing manager.

Exit Criteria:

Approved GTM plan.